If you haven’t been living under a rock for the past year, you’ve probably noticed these little gems popping up all over the place. The first time I really noticed them was while catching up on my celebrity gossip. There were a couple ads throughout the magazine that had these weird looking bar codes in the bottom corner of the page. I first thought of them as gimmicky… an unnecessary addition to the ad to make the marketing seem all technically savvy.
Photography is an interesting business, here in the age where everyone has a camera the perceived value of our services has gone down, simply by the amount of supply that has been offered – mainly by friends and relatives with a camera. There are a few ways to overcome this; you can quit, or you can find a way to show potential clients why your experience is worth the price.