Spooktacular Halloween Campaigns
Spooktacular Halloween Campaigns

Halloween can be an opportunity for brands and marketers to engage their audience in a unique and even spooky way. All around the world we see amazing ad campaigns that truly capture the essence of Halloween. In honour of this thrilling holiday, we wanted to share 5 of our favourite campaigns with you! 

Strategy SuperSizer MegaClass
Strategy SuperSizer MegaClass

A GLIMPSE INTO THE FIRST EVER STRATEGY SUPERSIZER MEGACLASS This past June, about 40 strategists–seasoned and budding–gathered from across the globe in New York City to attend the first-ever ‘Strategy SuperSizer MegaClass.’ Hosted by Mighty Jungle’s CEO Mark Pollard and BBDO’s ex-head of Comms planning, Julian Cole, the class brought us a day of brand strategy, comms planning and other affairs in the world of advertising and strategy.

Instagram Invaders: The Problem with Bots
Instagram Invaders: The Problem with Bots

There are few things as disappointing as when you check your Instagram notifications to see a comment on your post saying “cool photo!” or “great feed!” We know enough now to assume that comments of this nature are made by bots or algorithms, and someone doesn’t actually think you have a great feed. (But you totally do, so don’t worry!) 

EVENTS: What to keep in mind behind the scenes
EVENTS: What to keep in mind behind the scenes

Events are part of the marketing mix and there’s a lot you need to consider to ensure they go off without a hitch!

A WEEDNESDAY WE WILL NEVER FORGET!
A WEEDNESDAY WE WILL NEVER FORGET!

Today marks cannabis legalization here in Canada. A day like no other, today is the start of a new frontier for customers, business owners, law enforcement, health care professionals, educators and marketers. With the world watching how Canada plans to embark on such a liberal movement, there will not only be an audience right here at home watching each other’s next step but across the globe to learn how cannabis can fit into a country and way of life.

The Dawn of Micro-Influencer Era
The Dawn of Micro-Influencer Era

Remember that time your friend bought those amazing boots and you couldn’t wait to get your hands on a pair yourself? That desire to want to buy something you see on someone you value is influencer marketing in its simplest form. With the rise of social media, influencer marketing has taken a new shape, rendering itself one of the most effective forms of digital marketing.

Canadian Marketing Takes Olympic Gold
Canadian Marketing Takes Olympic Gold

The best time of the year is here! No, not Christmas—The Olympics, of course! I don’t know about you but I love the Olympics and look forward to them every two years. It’s the only time I think it’s acceptable for me to casually use words like “slalom,” “half pipe,” and “triple axel.”

How To Schedule Posts on Instagram
How To Schedule Posts on Instagram

Your business can now schedule posts on Instagram! Much to social media manager’s delight, Instagram has announced on their business blog that they will be introducing new features to their API, such as allowing businesses to schedule photo posts directly from a third-party apps like Sprout Social or Hootsuite.

Why Signage Should Be Part of Your Marketing Strategy
Why Signage Should Be Part of Your Marketing Strategy

Creative, compelling signage can help your business stand out from all the rest. Here at KEEN Creative and KEEN Print & Sign, we are firm believers that using signage as a form of marketing is something that never goes out of style! Over the years we’ve worked with tons of companies on a variety of signage projects, including:

Facebook’s Algorithm Change: What it means and how to adjust your strategy
Facebook’s Algorithm Change: What it means and how to adjust your strategy

It’s 2018, and with a new year comes changes to Facebook’s algorithm. According to Mark Zuckerberg the Facebook newsfeed will begin to focus on “helping you have more meaningful social interactions.” This means that instead of being shown posts that you’ll find interesting you’ll start to see more posts from friends, family, and pages you actually follow.