BJ Electric

BJ Electric is an electrical supply distributor, providing lighting products, heating products, wiring, and more to electricians and builders across North America. Founded in 1976, BJ Electric is a family-owned company that has strong roots in Alberta. Passionate about their people and customer service, BJ Electric is a team of experts who go above and beyond their clients’ expectations. We partnered with BJ Electric to develop a strong marketing strategy, responsive website and custom photography.

Marketing and Branding

We worked with BJ Electric to create a marketing strategy to focus on elevating the client experience, providing effective tools for their sales team, and developing a sense of online authority around the brand for existing and prospective clients. Together, we created a branding strategy that spoke to the friendly and knowledgeable people behind the products. A new tagline, “Powered by People,” was created, representing the knowledge and commitment of their staff and the value they place on their client relationships.

Web Development and Photography

As the client was willing to look unique, a non-conventional side menu was developed, which created a sense of originality as well as a functional, responsive experience. Icons were also integrated into the design to differentiate BJ Electric from other electrical competitors that often have a more traditional website. The icons depict friendliness, service and positivity. The website continues to drive industry interest by providing up-to-date information about promotions and electrical supplies.

Custom photography taken on-location at their warehouse features their staff and facilities, and is used throughout their website and marketing materials. The photography provides a welcoming touch by showcasing their hard-working employees.