About the Video
IVC partnered with Primary Care Network and Meals on Wheels, who provides healthy foods that are familiar and easy for seniors to prepare, to develop a series of informative videos about nutrition and developing healthy habits. These videos address a number of aspects of healthy eating and needed to be simple and engaging while still being very information-heavy. The first video in the series focuses on how to read nutritional labels.
Vibrant colours and fluid animations add interest to a very information-based video, while the functional renderings of nutritional labels and dynamic moving graphics highlight specific areas of the labels or package. Custom hand-drawn illustrations were incorporated for a friendly, approachable feeling, making the information less intimidating for seniors and caregivers.