KEEN Creative Cookbook

KEEN in the Kitchen was a creative project that KEEN took on to share our team’s culinary talent and stretch our creative muscles. The cookbook incorporated talents from across our entire team, including photography, videography, art direction, graphic design, writing, and hand lettering. It was printed and wrapped in custom KEEN Creative wrapping paper and then given to clients as a token of our appreciation.

Photography, Design, and Videography

The cookbook was laid out by our designers, with shot lists created to ensure all the dishes, props, and ingredients could be sourced before the photoshoot was scheduled. Hand lettering was developed for a number of phrases in the cookbook, some of which were written out using ingredients like quinoa and mini chocolate chips. Custom photography was used for each recipe, with all of the images in the cookbook taken in-studio. Video footage was taken throughout the entire process, and a 45 second video was produced to showcase the project on social media and on our website.


2016 Design Edge Canadian Regional Awards Winner for Best of Region Alberta / NWT
2016 Design Edge Canadian Regional Awards Winner for Best Self Promotion Alberta / NWT
2016 Advertising Club of Edmonton Awards Self Promo: Distinction