Mint Flu Fighter

We teamed up with Mint Health + Drugs to create a campaign to empower the community to join in the fight against flu season. With this campaign, we aimed to keep Mint top-of-mind as an accessible and approachable flu shot location.

WHAT WE DID:

  • Photography
  • Landing page
  • Creative concept
  • Messaging
  • Graphic Design
  • Digital and social media ads
  • Custom Flu Fighter Bandaids
  • Custom Flu Fighter Tattoos

JOIN THE MINT FLU FIGHT CLUB

The Mint Flu Fighter Club concept grew from a desire to empower and start a movement. Together with Mint, we wanted to inspire everyone, regardless of age, to get their flu shot at a Mint location. Getting a flu shot isn’t something exciting, but with Mint’s approachable stance on healthcare, we wanted to change that. We wanted to make getting a flu shot feel significant and those getting one were a part of something bigger.

CUSTOM PHOTOGRAPHY

To achieve Mint’s goals, we wanted to feature models in the most vulnerable age groups or age groups that have not seen the need to get flu shots in the past. The objective was to portray them as everyday “superheroes” fighting the flu virus. We used strong directional lighting and comic book style elements to punch up this superhero motif.