Logo & Branding
The logo we produced is a clean wordmark that uses sans serif typography paired with a more traditional style serif typeface. The use of the sans serif keeps the logo modern while the serif font is a nod to the traditional sharpening techniques used by Scissorsmith. This logo is trendy without being easily dated. The overall branding we carried through on the business cards and website applies the clean, minimal and modern style of the logo. We paired this with vintage image effects and black and white elements. We also applied copper foil to the business cards to bring in an industrial metal texture.
Modular Website Design
For the Scissorsmith website, we produced a multi-page site using a KEEN Modular Site. The Modular Site that we have developed allowed us to meet their needs of a sleek, modern and professional website while being budget sensitive.