Let's break this down for you from start to finish. Creating something new is exciting - beyond a shiny object we work with you to build a brand that is integrated to the core of your business and purpose. Here’s how we do it.
new brand
Positioning
We start with digging in deep and researching your market, competition, value proposition and values. We work with you on your voice and key messaging to create a space for you in your market, pulling out your unique qualities that help you stand out.
Naming
Through workshops and discovery sessions we challenge you to explore the clear and concise to a little wacky and weird. In the end, we understand what resonates with you and what works with your brand. From name creation to taglines and qualifiers, we build out what you need to capture your name in various mediums from social media to website url's.
Visuals
We like to ask questions and talk about feelings, colors, shapes, and fonts. Designing a logo is an experience in itself and ensuring the end result is a reflection of your brand and how it feels when you look at it. We then provide you with supporting graphics and visual guidelines so that you can put it to use and create an experience that is consistent with your clients everytime they see it.
Application
A brand guideline is a tool to help you navigate how to implement your brand. We develop all the assets needed for use in multiple platforms and marketing channels. We work with you to help you implement and iterate its use in multiple applications.
Launch
A strategic marketing plan will direct you through your brand launch and execution. We create a pathway to guide you through audience engagement, strategically focusing on the appropriate target markets and necessary strategies to launch your brand.