Halloween can be an opportunity for brands and marketers to engage their audience in a unique and even spooky way. All around the world we see amazing ad campaigns that truly capture the essence of Halloween. In honour of this thrilling holiday, we wanted to share 5 of our favourite campaigns with you!
Gone are the easy days of social media. It’s not just posting a witty caption with a somewhat decent photo. A lot of work, strategy and expertise goes into publishing a post. Social media is one of the strongest ways to connect with your audience and it should not be thought of lightly. To be the most effective, your social goals must align with your business objectives, all while reaching your target audiences.
A GLIMPSE INTO THE FIRST EVER STRATEGY SUPERSIZER MEGACLASS This past June, about 40 strategists–seasoned and budding–gathered from across the globe in New York City to attend the first-ever ‘Strategy SuperSizer MegaClass.’ Hosted by Mighty Jungle’s CEO Mark Pollard and BBDO’s ex-head of Comms planning, Julian Cole, the class brought us a day of brand strategy, comms planning and other affairs in the world of advertising and strategy.
Learn all about what it means to be an art director! Seeing a project through from beginning to end and ensuring the look and feel remains consistent during the entire process is no easy task. We are grateful to have people like David on our team who help to guide us through the artistic process of a project and guarantee we are always delivering amazing work our clients!
July 24th is International Self-Care Day and us KEENers wanted to share our favourite self-care activities and tips with you!
One of the perks of being a full-service marketing agency is that we have an absolutely fantastic in-house photographer on our team. At KEEN, we are so fortunate to have Nathan and his skills to help our clients with all their visual projects. Keep on reading to learn more about Nathan and the magic he works at KEEN!
There are few things as disappointing as when you check your Instagram notifications to see a comment on your post saying “cool photo!” or “great feed!” We know enough now to assume that comments of this nature are made by bots or algorithms, and someone doesn’t actually think you have a great feed. (But you totally do, so don’t worry!)