Where Two Crafts Meet

70 Acre Brew Co. came to us to help put their beverages in the hands of more Albertans, both through increasing presence in local liquor stores, and by bringing people in to visit their 100-seat taproom. Kicking the project off with an in depth discovery session, KEEN was able to determine key attributes, personas, and needs of the brand. Working collaboratively with the 70 Acre team, KEEN refined the chosen concept into a polished and consistent brand, and began translating the story across multiple mediums. This included designing can labels that captured the essence of 70 Acre and giving each beverage its own voice, while being distinct enough to stand out in Alberta’s bustling beer market. In order to enhance 70 Acre’s visual storytelling, KEEN provided photography services of beverage products, menu items, and the 70 Acre brewery. KEEN also produced a video that illustrated the brew company’s relationship with their community, tracing all the way back to the family’s first 70 acres of land. 70 Acre Brew Co. needed an online presence to showcase the company’s history, lifestyle, beer, menu, location, and merch. KEEN built a responsive, modern, functional website around the brand identity, and upon publishing the first round of content, set 70 Acre up with training and all the information they needed to manage their site content.