How do we encourage Albertans to recycle more?
Let's empower and educate! Recycling is an every day, year-round activity and we are so fortunate to be surrounded by fellow Albertans who care about recycling and do what they can to participate. However, we were able to identify that while Albertans are great recyclers, we could be recycling even more. Knowing this, we zeroed in on the biggest obstacles, identifying a need to further educate. This need to educate, inspired the creation of the RecyclABLE concept.