When Clean Air Matters

We helped BGE rebrand across Canada using a digital, in-market, and on-location approach

The Project

We helped BGE re-brand across Canada using a three-pronged approach: online, in-market and on-location. This included the development of a custom website, digital strategy, all new marketing and sales materials, building signage, vehicle decals and more.

For BGE, we took a high level look at everything and developed a clear rollout plan. We partnered with BGE to create a new website experience and to rework all existing marketing materials to rollout their new brand. Challenged to clearly communicate that BGE does so much more than just sell filters, we set out to provide new and better marketing tools to clearly communicate their "why" when clean air matters. With a beautiful cohesive new brand package — including website, digital strategy, custom photography, sales package, exterior signage, vehicle wraps and strategic rollout of everything — BGE’s marketing now matches their messaging.