Insurance doesn’t have to be dry. We built a fun, interactive education tool to bring it to life.
The Rural Municipalities of Alberta (RMA) wanted a friendly, digital presentation tool to educate people about their Genesis Reciprocal Insurance Exchange and address common questions. What is a reciprocal? How does it work? How are premiums decided? Starting from the theme of a tree growing, KEEN worked alongside Genesis to expand upon their brand and increase customer lifetime value.