Megapro Tools

Every Bit Better

Building on Megapro’s brand perception, we refreshed their creative and digital experience every bit in the right direction.

The Project

With over 25 years in business, Megapro has a strong customer base who love the quality, comfort, and usability of the products. However, the strength of the Megapro brand was still missing in the marketplace. KEEN tightened up Megapro’s brand visuals and assets to streamline their communications to new audiences and establish their position as the original, retractable cartridge, multi-bit screwdriver.

KEEN led a strategic workshop with Megapro to understand their unique offerings and how to communicate them through the brand visuals. We designed these brand visuals to incorporate the company’s expertise, longevity, and the quality of the product. The design visuals were created using inspiration from the do-it-yourself project end users, leveraging the rustic warmth and nostalgia of building something out of nothing. This philosophy is what initiated the beginnings of the Original Megapro.

Results

Increased Web Traffic
Increased Product Sales
Increased Organic Traffic
Digital Growth
Increased Brand Advocates

The Original

A new secondary logo was developed to re-establish the Megapro screwdriver as one of the first of its kind and a quality product that has stood the test of time.

Roll Up Your Sleeves

KEEN shot new photography to be more inclusive and representative of Megapro’s target audiences. The new visuals provide a warm, rustic, and nostalgic feel to represent the do-it-yourself philosophy at the heart of Megapro.

Website

KEEN updated Megapro’s website to refocus their brand image, improve user experience and build trust. The updated website and visuals resulted in a 163% increase in sales.

VISIT SITE