We partnered with a global virtual reality escape room company, vrCAVE, to conduct a comprehensive digital marketing audit and overhaul their Google Ads account. Our goal was to increase brand awareness and drive relevant traffic to their website.
Discovery Phase
During the discovery workshop, we reviewed all current digital channels, identified their target market, and learned about key business functions and events (e.g., trade shows, game launches). This deeper understanding helped us align our efforts with their goals and objectives.
What We Did
The KEEN team conducted a full digital marketing audit of vrCAVE’s online presence, with a deep dive into their Meta and Google advertising campaigns. We provided weekly recommendations for digital campaign adjustments and optimizations, tailored to their specific goals and metrics.
The key to optimizing their Google Ads campaigns was breaking them down by target audience, focusing on highly relevant keywords, and excluding irrelevant search queries. This approach minimized invalid clicks and impressions, increased the click-through rate (CTR), and generated more qualified leads.
As a result, vrCAVE saw significant growth in positioning and awareness across the second half of 2023. By recommending ad copy and landing pages with stronger calls to action, KEEN boosted ad conversions by 678% in the first month of collaboration.
Marketing Growth and Leads
This image shows the increase of conversions starting in May 2023 when KEEN was brought in to partner with vrCAVE on their performance marketing strategy.
- KEEN provided a detailed digital audit in May 2023 with some recommendations which vrCAVE implemented right away, resulting in an increase in rapid increase of high quality conversions
- Provided weekly recommendations until December 2023
- Dip in November 2023 – The campaign paused for 2 weeks while the vrCAVE team attended the IAAPA expo
- Dip in December was due to campaign being paused for the Christmas break
Turning Virtual Into Reality
KEEN enhanced ad targeting, improved performance, increased budget efficiency, and created a notable immediate one month results (April 2023 vs May 2023):
- 673.38% Increase in ad Click Through Rate (CTR) from 0.68% to 5.96%
- 678.19% Increase in Conversions from 7.65 to 51.87
- 84.47% Decrease in Cost/Conversion from CA$1157.6 to CA$179.78
- 1,603.72% Increase in Conversion Rate from .13% to 2.09%
Increasing Ad Relevance
This image shows the increase in CTR starting in May 2023 when KEEN audited the account and recommended campaign changes that were implemented during the same month.
- 673.38% Increase in ad Click Through Rate (CTR) from 0.77% to 5.96%
- During May to December, the average CTR was 6.83%
Conclusion
The partnership between vrCAVE and KEEN Creative unlocked the full potential of their digital marketing strategy. By refining their Google Ads approach and online presence, we helped them achieve significant results. This collaboration highlights how strategic digital marketing can transform a business, proving that the right partnership with digital marketing experts can lead to substantial growth.
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