Running a service-based business is hard enough without wasting time and money on advertising that doesn’t deliver. If you’ve been wondering how to connect with the right customers—ones ready to book today—you’re not alone.
You’ve tried traditional ads or online marketing but keep getting clicks that don’t convert or inquiries outside your service area. With Local Service Ads (LSAs), this changes. They’re designed to solve these problems, helping local businesses like yours connect directly with high-intent customers.
Why Should You Care About Local Service Ads?
Imagine showing up as the top choice when someone searches for a plumber or electrician “near me.” LSAs give you that visibility, connecting you with potential clients right when they need your services most.
Why Trust LSAs (And Us)?
Google designed LSAs specifically for local businesses. These ads come with features like the Google Guarantee badge, which builds trust with potential customers, and only charge you for real leads—not clicks. At KEEN Creative, we’ve helped businesses across Canada turn LSAs into their most effective advertising tool.
Real Results That Prove LSAs Work
Data shows LSAs consistently outperform traditional PPC ads in generating high-quality leads:
- Conversion Rates: LSAs achieve 10-13% conversion rates, significantly higher than PPC campaigns, which average just 3.75%.
- Better ROI: You only pay for verified leads, meaning your budget stretches further.
- Higher Booking Success: Businesses with strong reviews see even more leads convert into paying customers.
Average Industry Metrics for LSAs in Canada:
| Industry | CPC | Cost per Lead | Conversion Rate |
|---|---|---|---|
| Plumbing | $5 – $15 | $75 – $200 | 7% – 15% |
| Electricians | $5 – $10 | $50 – $100 | 7% – 15% |
| Junk Removal | $5 – $10 | $20 – $50 | 5% – 15% |
| Water Damage Restoration | $12 – $22 | $100 – $250 | 10% – 20% |
This kind of performance means more jobs booked and less time wasted on irrelevant inquiries.
What’s in it for You?
With LSAs, you get:
- Top Placement: Appear above other ads and search results.
- Lead Quality: Pay only for leads ready to book your services.
- Higher Conversion rates: Upwards of 13%-15%, well above the PPC industry average of 3.75% on search ads.
- Credibility Boost: Build trust with the Google Guarantee badge.
- Cost Effective: Your ad spend is directly tied to potential customers reaching out.
Why Act Now?
Your competition is already using LSAs to secure high-quality local leads. Every day without LSAs is a missed opportunity to book more jobs.
Customers searching for services in your area won’t wait—they’ll choose businesses that are easy to find and trusted by Google. Don’t let them find your competition instead.
Ready to Start Booking More Jobs?
At KEEN Creative, we make LSAs simple. From setup to ongoing management, we handle the hard work so you can focus on your business and answering those phone calls.
Let’s connect or give us a call at 780.423.0442 today to see how LSAs can bring more leads straight to your inbox!
Not a service-based business? Don’t worry, we can still help you bring in leads through other Ad opportunities such as Google Ads! Check out our list of options on our service page.
