Saga Skills Alumni
Celebrating the Journey
Skills Alberta Canada came to us with the idea to create an Alumni Program for competitors to connect with their industry and learn from fellow alumni
The Project
Skills Alberta Canada came to us with the idea to create an Alumni Program for past competitors to connect with their industry, learn from fellow alumni and engage at community events. We developed a name and visual identity for the new organization: SAGA.
Challenged with creating a name that was representative of the program’s purpose, and in alignment with the member’s needs, we developed the name SAGA (Skills Alumni Group of Alberta). SAGA depicts the journey that Skills competitors embark on when competing and beyond. The swooping “A” within the final logo supports this rationale, symbolizing the support network of SAGA as competitors enter this new stage of their lives.