WD Co-Auto
Together We're Better
We partnered with WD to understand their strengths and evaluate their current brand visuals
The Project
This project was focused on refreshing an established brand to showcase their continued innovation and breadth of services and solutions.
WD Co Auto is a leader in providing auto dealers with the tools, services and resources needed to operate. Their dedication to their vendors is paramount but, with a need to continue growing service lines and expanding markets, they questioned their own brand identity and what image they were sharing.
To start, we partnered with WD to understand their strengths and evaluate their current brand visuals. In the end, we presented a logo and identity that spoke to WD’s personality, innovative spirit and determination — resulting in a brand that aims to evoke movement and inspiration for staff and dealers.